Brand24

What it does

Brand24 is an AI social listening and brand monitoring tool that tracks mentions across social media, news, blogs, forums, podcasts and review sites. It is best for ecommerce brands and agencies that need to know what people are saying about them — and their competitors — beyond their own channels. Its key strength is the breadth of sources monitored, from social posts to podcasts. The honest limitation is the price: it starts at $249/month ($199/month billed annually), which puts it well out of reach for small sellers just starting out. A 14-day free trial is offered with no credit card required, but there is no free plan. Rated 4.6 on G2 (368 reviews).

Strengths & trade-offs